More than 500,000 users engaged as Kaspersky builds a scalable, data-driven customer engagement framework for its B2B operations DUBAI: Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, … The post WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement appeared first on Biz Today.
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More than 500,000 users engaged as Kaspersky builds a scalable, data-driven customer engagement framework for its B2B operations DUBAI: Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, … The post WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement appeared first on Biz Today.