Visitors to Mercato and Town Centre Jumeirah are in for an exciting retail experience as the PrivilegePLUS loyalty program returns this year with bigger rewards, exclusive discounts, and incredible chances to win throughout the year. Designed to delight both residents and tourists, PrivilegePLUS transforms every shopping trip into a rewarding journey. Members can enjoy up to 50% instant discounts across a wide selection of participating stores, making every visit more valuable and enjoyable. Adding to the excitement, shoppers who spend AED 200 or more have the opportunity to win premium retail vouchers, lifestyle hampers, and much more.