Dubai, UAE, 28th April; 2026: Dubai’s standing as one of the world’s leading luxury real estate markets is being underlined by sustained demand across key price segments.
A new market analysis from the Keturah luxury brand highlights a clear acceleration in developer sales in recent weeks, with strong year-on-year growth in both value and volume despite regional uncertainty.
Data from DXBinteract shows that developer sales above AED5 million reached AED25.04 billion between March 1 and April 15, a 21.4% increase on the same period last year, while transaction volumes rose 59.7% to 1,813 deals.
The AED5–10 million segment recorded the strongest growth, with value rising from AED3.43 billion to AED7.91 billion year-on-year and volume increasing from 503 to 1,153 transactions across the full March to April 15 period.
In the AED20–50 million range, value grew from AED5.38 billion to AED7.20 billion, with volume up from 211 to 236 transactions. The AED50–100 million bracket saw value climb from AED1.55 billion to AED2.63 billion, with transaction volumes rising from 24 to 42 deals across the period.
“In the current environment, the consistency of activity across these key segments is a strong indicator of underlying stability,” says Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand.
“The scale of growth across three distinct price bands tells you a great deal about the buyers driving it. These are committed, purposeful people taking a long-term view, and that level of sustained, broad-based confidence is a very encouraging sign.”
He adds: “Dubai’s luxury market has durability because developers are thinking differently about what they build. There is more focus on how homes are actually lived in, and less reliance on short-term demand cycles. You can see that in the quality and consistency of what is coming to market.”
Keturah’s two major luxury projects currently under development in Dubai sit directly within this market environment. Keturah Resort, a wellness-certified community along Dubai Creek adjacent to the Ras Al Khor Wildlife Sanctuary, is designed around long-term living in a natural waterfront setting, while Keturah Reserve, the AED5.7 billion bio-living community in Mohammed Bin Rashid City’s District 7, is structured around controlled supply, residential privacy and end-user demand rather than short-term turnover.
Together, they reflect where the market is heading, with greater emphasis on how people live at home day to day, and how developments are structured to support that.
“Dubai continues to attract long-term capital because the fundamentals are stable and predictable,” says Talal. “The infrastructure is in place, the regulatory environment is transparent, and there is a long-term approach to how the city is planned and delivered. That combination gives investors and end-users a level of certainty they can rely on.”