Author: Mahdeehassan

Dubai, UAE – Promofix, MENA’s fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. This milestone reflects the company’s…

Dubai: Brazen MENA, one of the 10 best PR agencies in the Middle East with offices in Dubai and Riyadh, today announces a bold new rebrand as it celebrates its milestone, 10-year anniversary. The rebrand sees the launch of the agency’s new, brand platform ‘B Ahead, B Brazen’ and reflects Brazen MENA’s evolution from PR agency to reputation consultancy and the best female owned in the Middle East . With a view to driving greater Visibility, Reputation and Impact for its clients, ‘B Ahead, B Brazen’ reflects a future-facing, client-first positioning, built around clear service specialisms. Created especially for the challenges brand’s face in today’s world –…

Ras Al Khaimah, U.A.E – Wynn Al Marjan Island, slated to open in early 2027 in Ras Al Khaimah, United Arab Emirates, has released the first details and images of Enclave – a new hallmark of Wynn’s platinum-standard hospitality with bespoke service, extraordinary amenities, and lavish accommodations high above the grandeur of the greater Wynn Al Marjan Island resort. Designed as an exceptionally rarefied address, Enclave is defined by its exclusivity and intimacy, with an elevated focus on privacy and intuitive service within an opulent world unto itself. Conceived as a supremely elegant, coastal mansion of rarefied tranquility and anticipatory service,…

Abu Dhabi, UAE – CFI, the region’s leading online trading provider, is proud to announce its new designation as the Official Online Trading Partner of Etihad Arena, the region’s premier entertainment destination located in the heart of Abu Dhabi. This landmark partnership marks a key step in CFI’s continued expansion across high-impact lifestyle and entertainment platforms, further strengthening its connection with diverse audiences across the region. Etihad Arena, on Yas Island, developed and owned by Miral, the leading creator of immersive destinations and experience in Abu Dhabi, and operated by Ethara, plays host to some of the world’s most iconic concerts,…

Riyadh, Saudi Arabia: Visa (NYSE: V), a global leader in digital payments, today announced the winners of the inaugural She’s Next in Football program in Saudi Arabia, held in partnership with Saudi Awwal Bank (SAB) and AC Milan Women. The initiative spotlights the Kingdom’s most promising women footballers and marks a major step in advancing female talent in sports through mentorship, professional training, and international exposure. Fatima Alsenan was named the overall winner and will travel to Milan for a two-week “Training with the PRO” experience at the PUMA House of Football, training alongside AC Milan Women’s professional players and coaches.…

A brand-new Technology Stage will debut this September at SBC Summit 2025, running from 16 to 18 September at the Feira Internacional de Lisboa (FIL), bringing breakthrough innovation into the spotlight. With more than 30,000 delegates set to attend, the summit’s new Technology Stage will explore the pivotal role of tech innovation in modern iGaming. Expert-led panels will examine the digital evolution of the sector, offering real-world strategies for improving user experience, optimising operations, and ensuring regulatory readiness. Rasmus Sojmark, Founder and CEO of SBC, said: “Growth, efficiency, and compliance now rely on smart innovation. The new Technology Stage is our answer to that shift.…

Jeddah: Saudia, the national flag carrier of Saudi Arabia, has announced a strategic partnership between its AlFursan Loyalty Program and Merit, a leading provider of loyalty solutions. The agreement signed by Essam Akhonbay, Vice President of AlFursan Loyalty Program at Saudia, and Julie Barbier-Leblan, CEO and Co-Founder of Merit, marks the official launch of AlFursan (e-Store), a new platform designed to elevate the loyalty experience for AlFursan members. The new AlFursan Store allows members to redeem their miles for a wide selection of products across various categories, extending the program’s value beyond traditional flight rewards. It is designed to boost member…

Ericsson (NASDAQ: ERIC) has inaugurated its new regional headquarters in Riyadh, Kingdom of Saudi Arabia (KSA). The new headquarters reflects Ericsson’s strong commitment to the Kingdom and the strategic role of the country in the company’s regional operations across the Middle East and Africa. The ceremony was attended by His Excellency Eng. Haytham AlOhali, Vice Minister at Ministry of Communications and Information Technology; His Excellency Dr. Abdullah A. Aldubaikhi, Assistant Minister of the Ministry of Investment of Saudi Arabia (MISA); Her Excellency Petra Menander, Swedish Ambassador to Saudi Arabia; Börje Ekholm, President and Chief Executive Officer of Ericsson Group; and…

Dubai, United Arab Emirates: Emirates Central Cooling Systems Corporation PJSC (Empower), the world’s largest district cooling services provider, has announced its strategic sponsorship of the 27th edition of the Water, Energy, Technology, and Environment Exhibition (WETEX 2025). The exhibition will be held under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Supreme Council of Energy. The exhibition will take place from September 30 to October 2, 2025, at the…

Abu Dhabi, United Arab Emirates – Yas Waterworld Yas Island, Abu Dhabi, the region’s leading waterpark, has officially opened the doors to its highly anticipated expansion today, making the water’s greatest playground even greater. Spanning 13,445sqm, the all-new area invites guests to dive into the “Lost City,” an exciting continuation of the waterpark’s original story, ‘The Legend of the Lost Pearl’. The launch follows a spectacular grand opening event held on June 30, attended by HE Saleh Mohamed Al Geziry, Director General of Tourism at the Department of Culture and Tourism, Abu Dhabi and Dr. Mohamed Abdalla Al Zaabi, Group Chief…