Middle East Daily
    Hot News
    Business

    OPEC Fund Development Forum 2025 concludes with new commitments to accelerate global development impact

    Business

    EFG Hermes successfully concludes advisory on Valu’s landmark EGX listing

    Business

    Hueinc Launched Premium Essential Oil in UAE

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Thursday, October 23
    Facebook Twitter
    Middle East Daily
    • Home
    • News

      Faraday Future Exhibits at WETEX 2025 and Announces FX SuperOne Final Launch on October 28 in Dubai

      Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

      Legends Charity Game in Lisbon to raise millions for charity

      ECAE hosts third edition of the Universities Collaboration Forum

      J-PAL MENA AT AUC CELEBRATES FIVE YEARS OF EVIDENCE POLICYMAKING IN THE MIDDLE EAST AND NORTH AFRICA

    • Business

      Astra Nova closes $48.3 million round to build AI-powered Web3 ecosystem

      InfraX and MEA-Comm partner to accelerate industrial IoT and smart city transformation across the UAE

      Platinumlist launches dedicated sports division for MENA region

      Flora Shore Beachside Residences launch marks a major milestone on Dubai Islands

      Huawei to present AI-powered innovations and next-generation industry intelligence at GITEX GLOBAL 2025

    • Technology

      Faraday Future Exhibits at WETEX 2025 and Announces FX SuperOne Final Launch on October 28 in Dubai

      FootAR Showcased Augmented Reality at the SBC Summit Lisbon 2025

      Yango Group introduces the bilingual AI assistant Yasmina in Oman

      Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season

      Player Protection in the Spotlight at SBC Summit 2025

    • Lifestyle

      Emirates’ latest services and enhancements for customers with accessibility requirements

      Dubai’s rise as the global capital of branded residences: Documented by Provident

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Yango Launches Enhanced Commuting Experience in Abu Dhabi and Sharjah with Transport Service

    Breaking News:
    • Astra Nova closes $48.3 million round to build AI-powered Web3 ecosystem
    • InfraX and MEA-Comm partner to accelerate industrial IoT and smart city transformation across the UAE
    • Platinumlist launches dedicated sports division for MENA region
    • Flora Shore Beachside Residences launch marks a major milestone on Dubai Islands
    • Huawei to present AI-powered innovations and next-generation industry intelligence at GITEX GLOBAL 2025
    • Infinia Technologies to showcase expanding innovatiocosystem at GITEX Expand North Star 2025
    • DOO lands $1.7 million funding to deepen AI adoption
    • Turkish fashion brand Touché Privé secures $5 million to fuel GCC expansion
    Middle East Daily
    Home » Egypt’s Tactful AI enters new growth phase in the Middle East and Europe after reacquisition by founders
    Business

    Egypt’s Tactful AI enters new growth phase in the Middle East and Europe after reacquisition by founders

    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    Tactful AI, the Egypt-born startup specializing in AI-powered customer experience solutions, has announced a new chapter in its journey after its founders, Mohamed El-Masry & Mohammed Hassan, reacquired full ownership of the company.

    In 2022, the company was acquired by Dstny, a leading European provider of business communication tools. The acquisition was part of Dstny’s strategy to expand into AI-powered CX. However, following a strategic decision, El-Masry has now reacquired the company, positioning Tactful AI to pursue an independent growth path with renewed focus on regional and international expansion — starting in the Middle East (particularly Saudi Arabia and the UAE) and extending into the UK and Western Europe.

    Over the past three years, Tactful AI has invested more than $5 million to develop its proprietary AI technology — culminating in the launch of what is considered the first Egyptian-developed AI product tailored specifically for customer experience (CX) management. the platform is already being deployed in key markets in the Middle East and Europe, helping enterprises in retail, e-commerce, hospitality, and finance deliver smarter, faster, and more personalised customer interactions.

    “We’re proud to lead from Egypt and prove that globally competitive AI technology can be built in the region,” said Mohamed El-Masry, Co-Founder and CEO of Tactful AI. “We have a bold vision for the next phase — to double down on innovation, expand into new markets, and support organizations as they modernize their customer engagement strategies.”

    Tactful AI’s platform enables businesses to manage 100% of customer interactions in real time across all digital channels, while significantly improving the productivity of customer service teams through smart automation. The platform has demonstrated measurable impact — increasing digital revenue by 15–35% within just a few months of deployment by enhancing customer engagement and conversion.

    With over a decade of CX and AI expertise, Tactful AI serves a wide range of sectors, including: telecom, hospitality, retail, and the public sector. Its client portfolio includes top brands such as Fairmont, Address Hotels, El Araby Group, 2B, Lazurde, and Erada Microfinance.

    Combining no-code flexibility with intelligent real-time analytics, the platform allows customer-facing teams to manage thousands of conversations seamlessly, while empowering decision-makers with actionable insights. Tactful AI positions itself as a powerful regional alternative to global solutions such as Genesys, Zendesk, Freshdesk, and Intercom.

    With development centers in Cairo and Cambridge, Tactful AI is committed to local innovation with global standards. The company is actively investing in research and development to enhance its AI capabilities and maintain a competitive edge in international markets.

    “We are not just building software — we are redefining how customer experience is delivered across the Arab region,” El-Masry added. “This reacquisition marks a turning point for Tactful AI, and we’re just getting started.”

    About Tactful AI:

    Tactful AI is an advanced AI-powered customer experience management platform, developed between Cairo and Cambridge. The company provides intelligent, scalable, and easy-to-use solutions that enable businesses to unify customer engagement across digital channels, automate interactions, and gain deep insights in real time.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    Astra Nova closes $48.3 million round to build AI-powered Web3 ecosystem

    Business

    InfraX and MEA-Comm partner to accelerate industrial IoT and smart city transformation across the UAE

    Business

    Platinumlist launches dedicated sports division for MENA region

    Business

    Flora Shore Beachside Residences launch marks a major milestone on Dubai Islands

    Business

    Huawei to present AI-powered innovations and next-generation industry intelligence at GITEX GLOBAL 2025

    Business

    Infinia Technologies to showcase expanding innovatiocosystem at GITEX Expand North Star 2025

    Business

    DOO lands $1.7 million funding to deepen AI adoption

    Business

    Turkish fashion brand Touché Privé secures $5 million to fuel GCC expansion

    Follow Us
    • Facebook
    • Twitter
    Top Posts
    Business

    Acronis Expands its Security Offering Beyond Endpoint Protection with New Extended Detection and Response (XDR) Solution

    Dubai, UAE 2024 – Acronis, a global leader in cybersecurity and data protection, is pleased to introduce Acronis XDR the newest…

    Business

    JMB Project Management Revolutionizes the Entertainment Sector in the UAE

    Dubai, UAE — JMB Project Management, under the innovative leadership of Jennifer McShane Bary, is…

    Lifestyle

    Yango Unveils Yango Play in MENA: An AI-Powered Entertainment Super App with Movies, Series, Music, and Mini-Games

    Al Riyadh, KSA, 15.02.204 – Yango, transforming global technologies into everyday services tailored to local…

    Lifestyle

    Wynn Al Marjan Island debuts Enclave: A destination within a destination

    Ras Al Khaimah, U.A.E – Wynn Al Marjan Island, slated to open in early 2027 in…

    Business

    CEOs Consultative Council of UAE Banks Federation holds second meeting of 2024

    The CEOs Consultative Council of UAE Banks Federation, the sole representative and unified voice of…

    Welcome to Middle East Daily, your daily dose of news and insights from the heart of the Middle East. Explore the latest headlines, delve into thought-provoking analysis, and engage with stories that define our region's narrative.

    Facebook Twitter
    Categories
    • Business (413)
    • Lifestyle (125)
    • News (131)
    • Technology (91)
    Top Insights
    Business

    CNTXT AI and Beam Partner to Tackle the Gulf’s $5.4 Billion AI Agent Opportunity

    Lifestyle

    SOUTHMED BRINGS DUBAI’S KYMA BEACH TO EGYPT’S NORTH COAST: A VIBRANT COSTAL POP-UP!

    © 2025 Middle East Daily.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.