Middle East Daily
    Hot News
    Business

    ROSHN GROUP launches first phase of sales for ALDANAH, offering 1000+ units for a new way of living in Dhahran

    Lifestyle

    MARRIOTT HOTEL AL JADDAF, DUBAI INTRODUCES STAY & FLY OFFER WITH COMPLIMENTARY AIRPORT TRANSFER

    Business

    Whish Money launches on Shopify, leading the region’s first cardless checkout

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Wednesday, October 1
    Facebook Twitter
    Middle East Daily
    • Home
    • News

      Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

      Legends Charity Game in Lisbon to raise millions for charity

      ECAE hosts third edition of the Universities Collaboration Forum

      J-PAL MENA AT AUC CELEBRATES FIVE YEARS OF EVIDENCE POLICYMAKING IN THE MIDDLE EAST AND NORTH AFRICA

      Khalifa Fund for Enterprise Development and 42 Abu Dhabi partner to host inaugural coding bootcamp ‘Piscine’ in Al Ain Region

    • Business

      MIDBANK launches “Spend & Win” campaign in partnership with Visa

      Hyperfusion and CAMB.AI launch a sovereign, multilingual voice AI & agent platform for the MENA region

      HID showcases next-generation access control solutions at Intersec Saudi Arabia 2025

      Shaza Hotels blends cultural depth with Business Precision

      IFZA to launch first cohort of Scale360, supporting UAE’s vision as the global startup capital

    • Technology

      FootAR Showcased Augmented Reality at the SBC Summit Lisbon 2025

      Yango Group introduces the bilingual AI assistant Yasmina in Oman

      Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season

      Player Protection in the Spotlight at SBC Summit 2025

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

    • Lifestyle

      Dubai’s rise as the global capital of branded residences: Documented by Provident

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Yango Launches Enhanced Commuting Experience in Abu Dhabi and Sharjah with Transport Service

      Sony’s Ultimate Travel Tech Guide for a Smarter Summer

    Breaking News:
    • MIDBANK launches “Spend & Win” campaign in partnership with Visa
    • Hyperfusion and CAMB.AI launch a sovereign, multilingual voice AI & agent platform for the MENA region
    • HID showcases next-generation access control solutions at Intersec Saudi Arabia 2025
    • Shaza Hotels blends cultural depth with Business Precision
    • IFZA to launch first cohort of Scale360, supporting UAE’s vision as the global startup capital
    • FootAR Showcased Augmented Reality at the SBC Summit Lisbon 2025
    • Deyaar unveils the final phase of Park Five Community in Dubai Production City
    • Everest View launches special offers at Cityscape and announces early delivery of Montania Compound
    Middle East Daily
    Home » FootAR Showcased Augmented Reality at the SBC Summit Lisbon 2025
    Business

    FootAR Showcased Augmented Reality at the SBC Summit Lisbon 2025

    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    FootAR, a Portuguese start-up that transforms real-life sporting events into immersive digital
    experiences in real time, was one of the standout participants at the SBC Summit Lisbon, which
    took place from 16 to 18 September 2025. It was the world’s largest event dedicated to the
    iGaming sector.


    This start-up, which is actively seeking opportunities and investment within the iGaming industry,
    has a proven track record in media. It has supported some of Portugal’s largest media companies
    in engaging younger audiences and fostering loyalty through its proprietary tools. Among these
    is the award-winning FootAR Widget, which generates 3D animations from live sports events.


    Dubbed “The Greatest Show in Gaming”, the SBC Summit Lisbon brought together over 30,000
    attendees from 134 countries, and featured 700 exhibitors, 500 speakers, and 8,000 operators at
    the Lisbon International Fair and the MEO Arena. Organised by SBC Events, the summit was
    recognised as the leading global forum for the betting industry, technology, payments, digital
    marketing, and innovation.

    The event was structured into thematic zones such as iGaming &
    Casino, Sports Betting, Payment Expert Summit, Player Protection Zone, Technology Stage, and
    the Super Stage, which hosted keynote speeches from renowned figures including Gary
    Vaynerchuk, Randi Zuckerberg, Cafu, and Figo.


    FootAR was nominated in the “Live Betting Product of the Year” category, alongside industry
    giants such as SportRadar, Odin.gg, and EveryMatrix. Additionally, the start-up was invited to
    take the stage at the Gamification Academy, a space dedicated to innovation in user experience.


    Participation in the SBC Summit represented a strategic opportunity for FootAR to gain
    international validation, exposure to investors and partners, networking with global operators, and
    privileged access to content on AI, gamification, blockchain, and marketing. The nomination for
    the SBC Awards Lisbon further reinforced the recognition of the Madeira-based start-up as a
    benchmark in technological innovation.


    According to the latest data from the EGBA – European Gaming & Betting Association, the
    market was valued at €123 billion.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    MIDBANK launches “Spend & Win” campaign in partnership with Visa

    Business

    Hyperfusion and CAMB.AI launch a sovereign, multilingual voice AI & agent platform for the MENA region

    Business

    HID showcases next-generation access control solutions at Intersec Saudi Arabia 2025

    Business

    Shaza Hotels blends cultural depth with Business Precision

    Business

    IFZA to launch first cohort of Scale360, supporting UAE’s vision as the global startup capital

    Business

    Deyaar unveils the final phase of Park Five Community in Dubai Production City

    Business

    Everest View launches special offers at Cityscape and announces early delivery of Montania Compound

    Business

    National Finance recognized for outstanding performance & excellence with 2025 Best Performing Company Award

    Follow Us
    • Facebook
    • Twitter
    Top Posts
    Business

    ERide Jo Launches as Jordan’s First eco-friendly Transportation Company

    Amman, Jordan – May 2023: ERide Jo, the first eco-friendly transportation company in Jordan, officially…

    Business

    Shaza Hotels blends cultural depth with Business Precision

    Dubai, UAE – In a market filled with formulaic hotel experiences, Shaza Hotels stands out for…

    Business

    Fakeeh Group delivers 1H 2025 revenue of SAR 1.51 bln, up 13% year-on-year

    Jeddah, KSA: Dr Soliman Abdel Kader Fakeeh Hospital Company and its Subsidiaries (“Fakeeh Care Group”,…

    Business

    Ericsson and Ooredoo drive digital transformation for enterprises in Qatar

    Ericsson (NASDAQ: ERIC) and Ooredoo Qatar have signed a memorandum of understanding (MoU) to accelerate…

    Business

    Fuelre4m Unveils Styrex: The World’s First Revolutionary Solution to the Polystyrene Crisis, Paving the Way for UAE Leadership in Global Environmental Innovation

    Dubai, UAE – September 2024: In a historic breakthrough against one of the most pressing…

    Welcome to Middle East Daily, your daily dose of news and insights from the heart of the Middle East. Explore the latest headlines, delve into thought-provoking analysis, and engage with stories that define our region's narrative.

    Facebook Twitter
    Categories
    • Business (390)
    • Lifestyle (124)
    • News (130)
    • Technology (90)
    Top Insights
    Business

    ESET joins Europol’s Cyber Intelligence Extension Programme

    Business

    SentinelOne to acquire Prompt Security to advance GenAI Security and Agent Security Strategy

    © 2025 Middle East Daily.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.