Dubai, UAE – December 08, 2024: CASIO Middle East and Africa proudly announces the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music and design, taking place from 12th – 14th December 2025 at Dubai Design District (d3). This year, G-SHOCK elevates its presence <a href="https://middleeastdaily.net/faraday-future-makes-a-striking-appearance-with-its-fx-super-one-and-ff-91-2-0-across-the-uaes-seven-emirates-in-celebration-of-the-nations-54th-national-day/”>with an immersive booth designed to engage, inspire, and connect with the region’s vibrant creative community.
Festival attendees will be the first in the Middle East to explore G-SHOCK’s newest releases, including a limited-edition Sole DXB collaboration model featuring the festival’s signature logo—available exclusively during the event in limited quantities.
In addition, G-SHOCK will spotlight its globally celebrated NIGO collaboration, showcasing the brand’s partnership with one of streetwear’s most influential icons reinforcing G-SHOCK’s deep roots in design, culture, and authenticity.
For the first time in the region, visitors will also experience the first G-SHOCK Ring, G-SHOCK nano, a next-generation innovation underscoring the brand’s commitment to advancement and cultural relevance.
Alongside these limited drops, G-SHOCK will offer a curated selection of the latest models for direct purchase at the booth, giving fans access to the newest styles and must-have pieces.
Through this participation, G-SHOCK continues to champion its legacy within music, streetwear, and youth culture—bringing together fans, creators, and trendsetters from across the Middle East.