Business INSIGHTS

Beauty spring cleaning starts with Benetint! Marie Kondo changed the way we think about clutter. The Japanese organizing expert built a global movement around keeping only the things that “spark joy,” inspiring millions to simplify their homes, wardrobes, and everyday lives. This spring, that same mindset is making its way into our beauty routines. As we swap heavy layers for lighter essentials and embrace a fresh start for the season, it’s the perfect time to declutter our makeup bags and focus on the products that truly earn their place. And if there’s one beauty product that sparks joy while doing the work of man