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The Professional Triathletes Organisation (PTO) has unveiled Saxo as an ‘Official Partner’ of this weekend’s <a href="https://middleeastdaily.net/ub-crowned-first-ever-dubai-champions-at-fiba-3×3-world-tour/”>Dubai T100 Triathlon, taking place at Al Mamzar from 13 to 15 November.
The third edition of the Dubai T100 will feature the world’s top 20 female and male triathletes competing over a gruelling 100km (2km swim, 80km bike, 18km run) race in the penultimate event of the 2026 T100 Race To Qatar series, which sees Olympic stars Hayden Wilde (NZL) and Julie Derron (SUI) currently leading the way in the standings.
As well as hosting two exciting professional races broadcast live to 195 territories around globe, the weekend is also a key event of the Dubai Fitness Challenge – which invites UAE residents to do 30 minutes of exercise for the 30 days of November – and will also see more than 3,000 amateurs competing over the same T100 distance as well as Olympic (1.5km swim, 40km bike, 10km run) and Sprint (750m swim, 20km 5km run) distance triathlons.
Saxo Bank is a Danish online investment and trading bank, founded in 1992, and headquartered in Copenhagen. It has spent more than 30 years refining its award-winning multi-asset platforms, which offer regulated trading in more than 71,000 financial instruments worldwide.
Speaking about the partnership, Damian Hitchen, CEO MENA at Saxo Bank, said: “We are incredibly excited to partner with the Dubai T100 this year. When you look closely, endurance sports and investing actually share the exact same DNA. Whether you’re tackling a 100km triathlon or building a portfolio, it all comes down to solid preparation, staying disciplined, and keeping your focus on long-term performance. This event lets us connect with Dubai’s driven, investment-minded community. These athletes refuse to settle, and that’s exactly the mindset we support at Saxo, giving people the professional-grade tools they need to make informed decisions, manage calculated risks, and confidently chase down their financial goals.”
As an official partner, Saxo will receive event and digital branding as well as client hospitality. The partnership builds on a long-standing connection the bank has had in the world of sport, including a recent partnership with nice world-class athletes from different sports.
PTO Chief Commercial Officer Stuart Ramsey said: “We’re delighted to welcome Saxo as a partner of the Dubai T100 Triathlon. Saxo’s global reach and its commitment to helping people pursue their ambitions make it a natural fit for the T100 and the athletes who race it. Our athletes invest a huge amount of time in our sport, and many are thinking seriously about how they manage their finances during their careers and beyond. Saxo is built for investors who refuse to settle, and that’s a mindset every athlete on our start line will recognise. We’re looking forward to bringing this partnership to life for our athletes and fans.”
The T100 Triathlon World Tour has already visited the Gold Coast, Singapore, Spain, San Francisco, Vancouver, London and the French Riviera this year. It now reaches its climax in the Middle East, touching down in Dubai this weekend and then the Qatar T100 Triathlon World Championship Final on 10-12 December.
Current T100 Race To Qatar series leader Julie Derron (SUI) shared her excitement for the Dubai T100: “I’m very happy to be coming back to Dubai. I always seem to find a lot of positive energy there, and the support last year was amazing. This year we have a new venue at Al Mamzar, so I’m excited to race on a new course and see a different side of the city.“
Reigning T100 World Champion Kate Waugh (GBR) discussed how the Dubai Fitness Challenge helps to drive interest in the Dubai T100 from both a professional and mass participation perspective. “I think the Dubai Fitness Challenge is an amazing initiative. Getting a whole city moving for 30 minutes a day for 30 days is such a simple idea, but having visited Dubai last year you can really see the impact it’s having. That’s what the T100 Triathlon World Tour is about too: making the sport accessible and exciting, and getting more people involved. So being part of DFC feels like a really natural fit. Racing in Dubai while the whole city is out being active makes it a special place to be.”