Browsing: Arabia

Dubai, United Arab Emirates, 13 January 2026: IQOS, one of the leading brands of smoke-free products, in partnership with Vogue Arabia and the Italian design house Seletti, has launched the Creators of Craft Design Challenge, an innovative initiative aimed to empower and inspire designers in the Middle East to create a unique accessory for the IQOS device that reflects the spirit of local craftsmanship from a contemporary and innovative perspective. This challenge offers a unique platform that combines technology, art, and design to encourage designers to express their cultural and creative identity through designs that blend authenticity