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Cruncho Chips First to Earn Dual NSF Vegan and Cruelty-Free Certification

New certification sets standard for ethical, vegan-friendly products amid rising global demand DUBAI, United Arab Emirates — Jan. 27, 2026 — Cruncho Chips, a Kuwait-based snack innovator, has become the first company worldwide to secure both Vegan and Cruelty-Free certification under NSF’s newly launched Protocol 543. This dual certification offers food brands a credible, science-backed path to meet the growing consumer demand for ethical and vegan products. The global vegan food market is projected to grow to more than $37 billion in 2030, with an annual growth rate of 10.63%. In the Middle East and Africa, the v