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This Ramadan, beauty meets storytelling. At Benefit Cosmetics, we’re celebrating the spirit of togetherness, confidence, and feel-good glam with something extra special — our Ramadan show, created exclusively for the region and starring 8 of the Middle East’s most loved influencers. Starting February 18, we’re rolling out 4 feel-good episodes, airing weekly on our socials. Instagram: @benefitmiddleeast TikTok: @benefitmiddleeast Filled with glam moments, playful challenges, beauty tips, and plenty of surprises — including weekly giveaways! Featuring: @rawan.fami @rrrayanfahmi @layali.b

The ’90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessiona