Middle East Daily
    Hot News
    Lifestyle

    DWTC’s Ramadan Majlis features unique Iftar and Suhour experiences

    Lifestyle

    5 tips for a smooth visa application ahead of summer holidays

    Business

    CBB announces strategic partnership with ARRAY Innovation to advance digital transformation agenda

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Wednesday, August 27
    Facebook Twitter
    Middle East Daily
    • Home
    • News

      Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

      Legends Charity Game in Lisbon to raise millions for charity

      ECAE hosts third edition of the Universities Collaboration Forum

      J-PAL MENA AT AUC CELEBRATES FIVE YEARS OF EVIDENCE POLICYMAKING IN THE MIDDLE EAST AND NORTH AFRICA

      Khalifa Fund for Enterprise Development and 42 Abu Dhabi partner to host inaugural coding bootcamp ‘Piscine’ in Al Ain Region

    • Business

      Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

      PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

      Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

      National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

      Global Markets Stage at SBC Summit to Explore What’s Next for North America

    • Technology

      Yango Group introduces the bilingual AI assistant Yasmina in Oman

      Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season

      Player Protection in the Spotlight at SBC Summit 2025

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Du and Huawei renew partnership to accelerate Emiratisation and digital talent development in UAE

    • Lifestyle

      Dubai’s rise as the global capital of branded residences: Documented by Provident

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Yango Launches Enhanced Commuting Experience in Abu Dhabi and Sharjah with Transport Service

      Sony’s Ultimate Travel Tech Guide for a Smarter Summer

    Breaking News:
    • Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4
    • PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally
    • Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign
    • Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University
    • National Finance & Injaz Oman partner to support youth entrepreneurial ambitions
    • Global Markets Stage at SBC Summit to Explore What’s Next for North America
    • Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications
    • Drive Now, Pay Later: Shory and Wio Bank unveil embedded car insurance with monthly installments
    Middle East Daily
    Home » e& unveils new global brand positioning inviting the world to “Go for More”
    Business

    e& unveils new global brand positioning inviting the world to “Go for More”

    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    Abu Dhabi, November 2024 – e&, a leading global technology group, today unveiled its latest brand positioning, “Go for More,” inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions. This marks a milestone in e&’s journey to becoming a global technology powerhouse, highlighting its bold commitment to empowering people and businesses with a full suite of digital experiences, platforms, and tools designed to enrich everyday life and inspire ambition.

    Hatem Dowidar, Group CEO, e&, articulated e&’s brand positioning and said: “We want everyone to know what we stand for. We’re a brand that champions the quest for more. Our new brand positioning is both our promise to and our overture for everyone to ‘Go for More’—our customers, shareholders, and ourselves. At our core, we believe everyone deserves a future full of possibilities— that’s what spurs our passion and commitment to deliver value, quality, and empowerment through every interaction.”

    Bringing the brand promise to life through a global brand positioning

    Connecting with global audiences across different cultures and interests is a line-up of internationally acclaimed personalities, including Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil and Ismail Mattar. This culturally rich lineup represents the universality of e&’s message and brand reach across borders. Each celebrity resonates with a specific campaign segment and distinct audience demographics, creating natural virality across diverse cultures.

    Celebrating the power of the e& ecosystem:

    e&’s diverse portfolio today spans connectivity, digital services, entertainment, fintech, and enterprise solutions. With its extensive range of services and capabilities, customers discover more ways to connect and be entertained, enabled by its state-of-the-art connectivity solutions to vibrant entertainment options, financial tools, and innovative mobility solutions, all crafted to simplify life and elevate experiences.

    ‘Go For More’ provides a closer look at the rich ecosystem that defines e&, introducing a dynamic range of brands under the e& umbrella, each uniquely positioned to enrich people’s lives, enable businesses and empower the communities it serves.

    Dowidar added, “We also want to share the story of the ‘&’ in our name so everyone knows who we are, what we do, the quality of what we offer, and the breadth and value of our ecosystem— a reminder of how far we’ve come and how far more we will go for our customers, enriching every moment, every day for everyone we reach, empowering them to pursue their more.”

    Delivering an extensive portfolio of services to 38 countries in the Middle East, Asia, Africa, and Central and Eastern Europe, e& brings together emerging brands such as swyp, GoChat, and Onic, focusing on digital-first solutions tailored to digitally savvy audiences seeking flexibility and control in their communication experiences. Through platforms like e& life’s STARZPLAY, STARZ ON, and Arena—an innovative AI-powered social gaming service—e& offers more entertainment with various immersive viewing and gaming experiences, meeting diverse preferences across its footprint.

    Understanding the growing need for more mobility with eco-friendly and convenient urban transportation, e& caters to the modern needs of mobile customers, redefining how they move around urban spaces. Solutions like Charge&Go and Careem provide accessible, sustainable, and convenient options for commuting.

    e& combines innovation with more convenience through services that simplify and improve daily life. Careem Everything App, Smiles, e& money, and WIO provide people with seamless solutions for shopping, financial transactions, loyalty rewards, and personal finance.

    Through a robust portfolio that includes e& enterprise, Help AG, Bespin Global, and WIO, e& continues to deliver more business solutions with advanced services in cybersecurity, cloud computing, digital payments, and AI-driven decision-making, empowering businesses to thrive in the digital economy.

    Together, these brands form a powerful ecosystem that is the backbone of e&’s commitment to continuous innovation, empowering customers to do and achieve more in every aspect of life. Through the new positioning of ‘Go for More’, e& demonstrates how this ecosystem adds value while also creating a journey of endless possibilities for everyone it reaches.

    Capturing a legacy of innovation:

    Since its beginnings as the Emirates’ first telecommunications provider in 1976, e& has continuously evolved and consistently prioritised innovation and advancement. The “Go for More” brand positioning captures this legacy of growth that fueled e& transformation into a global technology group, reinforcing the group’s dedication to delivering future-forward solutions that empower customers and enterprises worldwide.

    “With this brand positioning, we’re inviting people to explore more, to seek more in life, and to always expect more from us as we continue to build our brand story with every touchpoint and every experience,” Dowidar concluded

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

    Business

    PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

    News

    Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

    Business

    Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

    Business

    National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

    Business

    Global Markets Stage at SBC Summit to Explore What’s Next for North America

    Business

    Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications

    Business

    Drive Now, Pay Later: Shory and Wio Bank unveil embedded car insurance with monthly installments

    Follow Us
    • Facebook
    • Twitter
    Top Posts
    News

    Hamdan Bin Rashid Al Maktoum Foundation For Medical And Educational Sciences Announces The Results Of Its 26th Cycle For Local And International Awards For The Talented

    Hamdan bin Rashid Al Maktoum Foundation for Medical and Educational Sciences has revealed the results…

    Lifestyle

    Blue Box Café Dubai Introduces An Exclusive Ramadan Menu

    For its first Ramadan season, the Blue Box Café is delighted to announce its exclusive…

    Business

    Ruya Partners provides $15mln private credit financing to TruKKer to accelerate regional growth

    Abu Dhabi, United Arab Emirates – Ruya Partners, a leading private credit investment firm in the…

    Business

    Scaling Up: Visionize Technology Boosts Service Operations to Enhance Client Experience

    Abu Dhabi, United Arab Emirates – May 2023 – Visionize Technology, the leading provider of…

    Business

    ASICS SUPPLIES THE OFFICIAL SPORTSWEAR FOR REFUGEE ATHLETES AT THE PARIS 2024 PARALYMPIC GAMES

    ASICS, as an official supplier to the International Paralympic Committee (IPC), will provide official sportswear…

    Welcome to Middle East Daily, your daily dose of news and insights from the heart of the Middle East. Explore the latest headlines, delve into thought-provoking analysis, and engage with stories that define our region's narrative.

    Facebook Twitter
    Categories
    • Business (363)
    • Lifestyle (124)
    • News (130)
    • Technology (89)
    Top Insights
    Lifestyle

    Italian Cultural Institute Of Beirut Presents: “Tools For After Design” Exhibition In Celebration Of Italian Design Day

    Business

    Inclusivity by Design: Binance launches world’s first Sharia-Compliant multi-token staking

    © 2025 Middle East Daily.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.