Middle East Daily
    Hot News
    Technology

    Google launches “AI First” startup accelerator in MENA

    Lifestyle

    Perpetuating a Dream: The Excalibur Grande Complication 

    Business

    SBC Summit Malta: Payments Innovation Track to Tackle Fraud, Crypto, Open Banking & More

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Thursday, August 14
    Facebook Twitter
    Middle East Daily
    • Home
    • News

      Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

      Legends Charity Game in Lisbon to raise millions for charity

      ECAE hosts third edition of the Universities Collaboration Forum

      J-PAL MENA AT AUC CELEBRATES FIVE YEARS OF EVIDENCE POLICYMAKING IN THE MIDDLE EAST AND NORTH AFRICA

      Khalifa Fund for Enterprise Development and 42 Abu Dhabi partner to host inaugural coding bootcamp ‘Piscine’ in Al Ain Region

    • Business

      Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

      PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

      Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

      National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

      Global Markets Stage at SBC Summit to Explore What’s Next for North America

    • Technology

      Yango Group introduces the bilingual AI assistant Yasmina in Oman

      Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season

      Player Protection in the Spotlight at SBC Summit 2025

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Du and Huawei renew partnership to accelerate Emiratisation and digital talent development in UAE

    • Lifestyle

      Dubai’s rise as the global capital of branded residences: Documented by Provident

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Yango Launches Enhanced Commuting Experience in Abu Dhabi and Sharjah with Transport Service

      Sony’s Ultimate Travel Tech Guide for a Smarter Summer

    Breaking News:
    • Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4
    • PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally
    • Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign
    • Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University
    • National Finance & Injaz Oman partner to support youth entrepreneurial ambitions
    • Global Markets Stage at SBC Summit to Explore What’s Next for North America
    • Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications
    • Drive Now, Pay Later: Shory and Wio Bank unveil embedded car insurance with monthly installments
    Middle East Daily
    Home » Fashion Confidence: METRO BRAZIL Drives 166% Sales Surge with Revolutionary Wardrobe Solutions in the UAE
    Lifestyle

    Fashion Confidence: METRO BRAZIL Drives 166% Sales Surge with Revolutionary Wardrobe Solutions in the UAE

    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    Dubai, United Arab Emirates – March 2025: The demand for fashion-enhancing innerwear is surging in the Middle East, as more consumers seek comfort, confidence, and seamless styling solutions. At the forefront of this transformation is METRO BRAZIL, a luxury Brazilian brand that has seen an impressive 166% year-over-year sales increase in the GCC – a testament to the region’s evolving fashion needs.

    Once reserved for special occasions, premium innerwear solutions have now become a wardrobe essential for women looking to enhance their silhouettes under modest fashion, evening gowns, and everyday wear. From brides seeking flawless dress fittings to professionals looking for all-day comfort, METRO BRAZIL has redefined innerwear by combining Brazilian craftsmanship with advanced fabric technology, making it a must-have in the region’s fashion scene.

    The shift in consumer mindset is being driven by fashion stylists, influencers, and personal shoppers, who emphasize the role of foundation wear in achieving a polished look. Social media has further accelerated this shift, with Middle Eastern influencers openly discussing styling hacks, making supportive layering garments a part of everyday fashion conversations.

    For METRO BRAZIL, this cultural evolution has fueled its regional success. Unlike traditional brands that rely on physical retail, METRO BRAZIL has leveraged e-commerce to make high-quality innerwear more accessible across the GCC. The brand’s ability to cater to local preferences – prioritizing comfort, durability, and breathability – has positioned it as a category leader in premium, fashion-driven innerwear solutions.

    Understanding the specific needs of Middle Eastern consumers has been key to METRO BRAZIL’s success. In the GCC, comfort and modesty-friendly solutions are top priorities, and the brand’s innovative designs reflect these preferences. Seamless layering solutions complement abayas, kaftans, and traditional wear, while high-performance fabrics provide a smooth silhouette under couture gowns. Everyday wear is also a focus, with breathable, high-compression materials ensuring long-lasting comfort.

    “At METRO BRAZIL, we believe that confidence starts from within – and the right innerwear plays a crucial role in that,” said Alaa Kara Ali, CEO & Founder of METRO BRAZIL. “Our growth reflects the region’s demand for premium, Brazilian-made innerwear that blends quality, innovation, and all-day confidence. It’s not just about looking good – it’s about feeling empowered in your own skin.”

    As Saudi Arabia, UAE, Kuwait, and Qatar drive the demand for high-quality innerwear, the market is projected to continue its upward trajectory. While women remain the primary consumers, there is a growing demand for men’s compression wear, sculpting shirts, and posture-support garments, marking the next phase of market expansion in the region.

    With the global market for shapewear expected to reach USD 3.8 billion by 2025, METRO BRAZIL is set to further expand its presence across the GCC, strengthening e-commerce operations, exploring retail partnerships, and continuing to innovate in the fashion-tech space. As Middle Eastern consumers embrace self-care, styling confidence, and fashion functionality, METRO BRAZIL remains committed to delivering world-class Brazilian-made innerwear that supports and empowers individuals every day.

    To shop METRO BRAZIL’s collections, available online and shipping worldwide.

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

    Business

    PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

    News

    Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

    Business

    Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

    Business

    National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

    Business

    Global Markets Stage at SBC Summit to Explore What’s Next for North America

    Business

    Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications

    Business

    Drive Now, Pay Later: Shory and Wio Bank unveil embedded car insurance with monthly installments

    Follow Us
    • Facebook
    • Twitter
    Top Posts
    Business

    CYPRUS’ COST-EFFECTIVE EU RESIDENCY SCHEME PROVING POPULAR WITH BRITISH EXPATS

    Following recent changes to the Greek and Portuguese Golden Visa schemes, Cyprus’ Permanent Residency Programme…

    Business

    Dexlevo Successfully Concludes GOURI Symposium at AMWC 2025

    Monaco, April, 2025 — Global biotech company Dexlevo successfully wrapped up a three-day Aesthetic &…

    News

    Royal Furniture Expands Reach with New Store Launch in Sharjah 

    Royal Furniture, a trusted name for custom-made home furniture, recently opened its third store in…

    Business

    Tips on promoting your small business online

    In today’s digital world, fliers and brochures no longer attract customers. Now, having an online…

    Business

    Rare $100mln Palm Jumeirah land plot brokered by Dubai Sotheby’s International Realty

    Dubai, United Arab Emirates – In a significant moment for Dubai’s luxury real estate market, Dubai…

    Welcome to Middle East Daily, your daily dose of news and insights from the heart of the Middle East. Explore the latest headlines, delve into thought-provoking analysis, and engage with stories that define our region's narrative.

    Facebook Twitter
    Categories
    • Business (363)
    • Lifestyle (124)
    • News (130)
    • Technology (89)
    Top Insights
    Business

    WoWDeals Launches in Qatar, Bringing Unbeatable Shopping Deals to Residents

    News

    First PMI Student Club in the Middle East and North Africa (MENA) launched

    © 2025 Middle East Daily.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.