News Desk
DUBAI: ITC Hotels Limited today announced the signing of a management agreement for a 51 key hotel in Assagao, North Goa, under its fast-growing Storii by ITC Hotels brand. The hotel is envisioned as a distinctive hospitality offering inspired by the region’s vibrant character attracting travellers to its dynamic culinary treasure, natural beauty, boutique retail experiences, and proximity to the state’s celebrated beaches and attractions.
Storii Assago will feature well-appointed rooms and suites, an all-day dining restaurant and a range of dining, social and recreational experiences. The signing further strengthens ITC Hotels’ presence in Goa across various brand and reinforces its strategy of expanding across high-potential leisure markets.
Anil Chadha, Managing Director, ITC Hotels Limited, said “Goa continues to be one of India’s leading tourism markets and remains a key focus area for our leisure growth strategy. Assagao has emerged as an attractive micro-market, driven by its distinctive character, strong visitor appeal, and evolving travel preferences. Storii Assagao will seamlessly blend the essence of the locale with the brand’s focus on personalized service and memorable guest experiences. We are delighted to partner with Ananda Hospitality Services Private Limited on this exciting project.”
Purshottam Sharma and Dilip Sharma, Partners at M/s Ananda Hospitality Services Private Limited, said “Assagao has steadily evolved into one of Goa’s most sought-after hospitality destinations, attracting travellers looking for enjoyable and well-curated stays. We are pleased to collaborate with ITC Hotels and look forward to creating a hospitality offering that reflects the unique appeal of the region while delivering exceptional guest experiences.”
The signing also marks a significant addition to ITC Hotels’ growing presence in North Goa, a market that continues to benefit from strong tourism demand, improving connectivity, and increasing preference for experiential leisure travel. With its strategic location and proximity to key tourism hubs, its tree-lined avenues, charming neighbourhoods, and evolving hospitality landscape, Storii Assagao is well-positioned to become a preferred choice for travellers exploring the region.
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With the enduring Namaste as the symbol of its brand experience and a distinguished legacy spanning over five decades, the business of ITC Hotels has been a pioneering force in shaping India’s luxury and responsible hospitality landscape. Since its inception in 1975, the chain has consistently set new benchmarks in service excellence, culinary innovation, sustainable practices and the celebration of Indian culture.
What began as a single hotel has grown into one of India’s largest and most respected hospitality chains, with a presence that now extends across India, Sri Lanka and Nepal through a portfolio of 150+ properties and over 14,200 keys. The Company has seamlessly blended world-class hospitality with environmental stewardship, showcasing India’s heritage while embracing the future through innovation, inclusivity and purpose-led growth.
This enduring commitment has positioned the Company not only as a trusted name in India but also as a global exemplar of homegrown excellence. ITC Hotels became the largest chain in the world to have 25 LEED Platinum certified hotels. To date, ITC Hotels Limited leads in LEED Zero Water & LEED Zero Carbon certified hotels globally. ITC Hotels Limited operates under seven distinct brands; ‘ITC Hotel’ & ‘Mementos’ in the Luxury segment, ‘Epiq Collection’ in the premium ‘Welcomhotel’ in the upper upscale space, brand ‘Storii’ in the premium boutique segment, ‘Fortune’ in the mid-market to upscale space and ‘WelcomHeritage’ in the heritage leisure segment.
ITC Hotels Limited is recognised as the World’s Leading Sustainable Organisation, World’s Leading Sustainable Employer and World’s Leading Sustainable Food & Nutrition Initiative at the World Sustainable Travel & Hospitality Awards (WSTHA) 2025, besides being ranked among India’s Best Companies to Work For 2025 by Great Place To Work® India. It is listed on the BSE and NSE.