Kuwait 15th Sept, 2026 –In a step that reflects its continued commitment to strengthening its role as an active partner in Kuwaiti society, Ooredoo Kuwait has renewed its commitment to supporting different segments of the community and creating meaningful social impact through its charitable “Back to School – Al-Nibras” initiative.
The initiative was held at Al-Nibras Ideal School for Special Needs (NISS), with the aim of giving students a unique and joyful experience filled with interaction and excitement as they welcomed the new academic year.
Held last Thursday, the initiative went beyond the traditional concept of “back-to-school” activities by creating an inclusive and engaging experience tailored to the students’ needs and circumstances. Social inclusion and community participation were placed at the heart of the initiative, reflecting Ooredoo Kuwait’s evolving approach to corporate social responsibility and sustainability.
The event featured a range of entertaining and interactive activities, including a puppet show, a magic show, as well as interactive activities that created an atmosphere of fun and excitement among the students. Ooredoo Kuwait also ensured that every student received a special back-to-school gift, including an Ooredoo Kuwait school bag, coloring pencils, as well as a selection of gifts and contributions provided by the initiative’s partners.
A number of local brands and organizations also took part in the initiative, including Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolbha, contributing various gifts and experiences for the students. Their participation reflects the importance of collaboration among Kuwaiti companies and brands in creating shared social impact that extends beyond the individual contributions of each organization.
From Traditional Sponsorship to Creating Sustainable Impact
The initiative comes at a time when corporate social responsibility practices are undergoing a clear transformation; from a model centered on sponsorship and temporary support for events to a more meaningful approach connected to the needs and priorities of society. This is an approach that Ooredoo Kuwait continues to reinforce as part of its broader vision for social responsibility and sustainability.
For Ooredoo, social responsibility is no longer limited to sponsoring an event or making a contribution on a particular occasion. Instead, it has become part of a broader commitment to creating meaningful and sustainable social impact through initiatives that address genuine issues and needs within Kuwaiti society.
This approach is aligned with Ooredoo’s broader mission, which extends beyond providing telecommunications services to contributing to digital inclusion and supporting social and economic development in the markets where it operates. It also forms part of the company’s ESG priorities, particularly its focus on “Digital Enrichment” and “Community Empowerment.” This reflects a vision that sees technology and business as powerful tools for contributing to a more inclusive society in which people are better equipped to participate and engage.
From this perspective, the “Back to School – Al-Nibras” initiative represents an example of Ooredoo Kuwait’s transition from a traditional concept of sponsorship-based corporate social responsibility towards a more impactful model focused on developing initiatives that address specific needs, engaging local partners, and creating positive experiences that leave a tangible impact on beneficiaries.
Supporting Different Communities and Promoting Inclusion
The Al-Nibras initiative highlights Ooredoo Kuwait’s focus on supporting people with special needs and promoting social inclusion by providing an inclusive entertainment experience that takes into consideration the students’ individual needs and gives them the opportunity to enjoy the back-to-school season in an atmosphere filled with interaction and fun.
Inclusion in this context goes beyond providing an entertainment activity. It reinforces the principle that all segments of society should be an integral part of community initiatives and events, and that meaningful social responsibility begins with understanding the needs of different groups and designing initiatives accordingly.
The initiative also reflects the importance of moving from discussing social inclusion to putting inclusion into practice, through initiatives that place beneficiaries at the center of the experience and seek to create positive moments and lasting memories for children and students.
This approach stems from Ooredoo Kuwait’s belief that social impact should not be measured solely by the size of an initiative or the number of participants, but rather by its ability to address genuine needs and create social value that extends beyond the event itself.
Kuwaiti Partnerships for Shared Social Impact
The initiative was not limited to Ooredoo Kuwait’s efforts alone. It was supported by a number of local partners, reinforcing the belief that achieving sustainable social impact requires broad collaboration among different stakeholders across the private sector.
The participation of Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolbha enriched the students’ experience through the gifts and contributions provided, transforming the initiative into a platform for collaboration among local brands and organizations around a shared goal: supporting the community and bringing joy to students.
This model reflects a growing focus on building meaningful community partnerships that create shared value, rather than limiting the role of companies to financial sponsorship or visibility. Each partner contributes its expertise, products, or services, with these individual contributions coming together to create a broader and more impactful experience for beneficiaries.
These partnerships also highlight the important role that Kuwaiti brands and the private sector can play in supporting socially focused initiatives by bringing together efforts and resources around clear objectives that serve the community and create positive shared impact.
Social Responsibility Aligned with Kuwait Vision 2035
This vision is aligned with Kuwait’s broader efforts to build a more inclusive and sustainable society, particularly the objectives of “New Kuwait Vision 2035,” which places human and social development, improving quality of life, and strengthening the private sector’s role in national development among its key priorities.
In this context, Ooredoo Kuwait believes that the role of the private sector extends beyond economic activity and that businesses have the capacity to contribute to addressing social challenges and supporting different segments of society by leveraging their resources, networks, and partnerships to develop initiatives with meaningful impact.
The “Back to School – Al-Nibras” initiative therefore forms part of a broader approach aimed at aligning Ooredoo Kuwait’s community initiatives with the actual priorities and needs of society, rather than treating them as isolated events or seasonal activities without a clear overarching framework.
This approach reflects a vision in which corporate contributions to society can be more effective when aligned with national development objectives, support the principles of inclusion and quality of life, and simultaneously leverage the strength of local partnerships.
A Commitment That Goes Beyond the Occasion
Through the “Back to School – Al-Nibras” initiative, Ooredoo Kuwait reaffirms its commitment to continuously developing its approach to community engagement, ensuring that its initiatives extend beyond seasonal occasions and are instead guided by a broader vision focused on creating tangible and sustainable impact.
As companies increasingly redefine their responsibility towards the communities in which they operate, Ooredoo Kuwait continues to reinforce an approach based on moving “from sponsorship to impact”; from standalone initiatives to programs that are more closely connected to social priorities and community needs.
Through this initiative, the company renews its commitment to supporting different segments of society, strengthening local partnerships, and contributing to a more inclusive community, in alignment with national priorities and the Sustainable Development Goals, while further strengthening its role as an active partner in Kuwaiti society.
Through this approach, Ooredoo Kuwait seeks to make its responsibility towards society a natural extension of its role in Kuwait’s economy, transforming its community initiatives from temporary activities into platforms for creating positive, lasting impact that extends beyond the event itself, enhances quality of life, and contributes to a more inclusive and sustainable society.