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The ’90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessiona

TikTok’s latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we’ve curated the ultimate lineup to help you recreate that “just stepped out into the December chill” glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather. Brows on a Winter Breeze For that feathery, brushed-up brow effect essential to the Cold Girl makeup look, reach for 24HR Brow Setter. This flexible-clear gel locks brow hairs in place through breezy December days, scarf moments, and festi