DUBAI: Tanishq, India’s most trusted jewellery brand and a Tata product, has announced the return of its flagship Festival of Diamonds, bringing one of the region’s largest collections of natural diamond jewellery to customers across the Middle East. Running from 17 July to 31 August 2026, the campaign features more than 10,000 natural diamond designs, spanning contemporary everyday pieces to statement jewellery for life’s special occasions.
As consumers increasingly look for jewellery that fits into daily life and not just moments of celebration, this year’s Festival of Diamonds is built around that shift. The collection includes delicate pendants, stackable rings, elegant earrings, bracelets and bridal creations, offering designs suited to every occasion and every generation.
Every piece is crafted with 100 per cent natural diamonds, reflecting Tanishq’s continued commitment to quality and authenticity.
Speaking on the campaign, Niraj Bhakare, AVP and Chief Sales & Marketing Officer, Jewellery International Business, Tanishq, said, “Natural diamonds have always held a special place in celebrating life’s milestones, but today’s customers are also embracing them as an expression of everyday style. The Festival of Diamonds reflects this evolution, bringing together a diverse collection of over 10,000 designs suited to different tastes and occasions.
At Tanishq, we are equally committed to helping customers make informed choices, and the upcoming launch of our Diamond Expertise Centre in the UAE is another step towards making the diamond-buying journey more transparent and easier to understand.”
As part of the Festival of Diamonds, customers can enjoy exclusive offers across participating Tanishq stores in the GCC:
United Arab Emirates: Up to 25% off on diamond jewellery and gold making charges, 100% valuation on old gold exchange, and up to AED 15 extra on diamond purchases.
Kuwait: Up to 25% off on diamond jewellery and gold making charges, 100% valuation on old gold exchange, and up to KWD 1.5 extra on diamond purchases.
Qatar and Oman: Offers to be announced locally.
The Festival of Diamonds will run across participating Tanishq stores until 31 August 2026, giving customers across the region the opportunity to discover natural diamond jewellery that combines strong design, trusted craftsmanship and full transparency.