As part of an initiative to enhance the digital customer experience by merging the “Cashback” and “Rewards” Programs under one umbrella, offering exceptional benefits
Kuwait, 9 May 2026: As part of its commitment to enhancing the banking experience for its customers, Kuwait International Bank (KIB) has announced the launch of a fully revamped and comprehensive KIB Rewards Program. The updated program brings together the existing Cashback and Rewards Programs into a single unified Rewards Program.
Set to officially launch on May 1, this major enhancement marks a key pillar of the Bank’s strategy to strengthen customer loyalty. It allows customers to earn points from everyday transactions, activities, and card usage, all consolidated into one balance that can be easily managed through the KIB Mobile App.
After previously operating separate systems, one for card cashback rewards and another for banking activity rewards, the updated program now unifies both into a single, integrated earning mechanism. Customers can earn points from card usage alongside a wide range of banking transactions and activities, including everyday transactions, product usage, and customer-related events. The program also introduces an enhanced, customer segment based approach rather than one tied to card type, enabling a more personalized experience that better reflects each customer’s relationship with the Bank.
The program also offers a broad and flexible range of options to use points, allowing customers to redeem them for cashback credited to their card or account, digital vouchers, or purchases through the digital marketplace. Customers can also transfer or gift their points to other members within the program. Points are valued at KD1 for every 100 points, and are valid for six months from the date they are earned.
Enrollment in the program is seamless through the KIB Mobile App. Earned points are credited to the customer’s account at the beginning of each month, with the ability to track and manage the balance easily and transparently.
Laila Naserallah, Senior Manager of Product Development at the Digital Innovation and Data Intelligence Department at KIB, said: “This enhancement reflects our commitment to delivering a more seamless and rewarding banking experience. By unifying the Cashback Program and Rewards Program, we are providing our customers with greater value, flexibility, and simplicity in how they earn and redeem their rewards, in a manner that supports their everyday needs.”
This initiative builds on KIB’s strategy to integrate digital financial solutions with rewards, reinforcing its commitment to customer convenience and supporting customers in achieving their financial goals under its “Bank for Life” promise. It also reflects the Bank’s continued focus on delivering flexible solutions that align with evolving customer expectations, through continuously evolving features that support the Bank’s digital infrastructure, further strengthening its position as a leading institution in enhancing customer experience.