Middle East Daily
    Hot News
    Business

    Dexlevo Successfully Concludes GOURI Symposium at AMWC 2025

    Lifestyle

    SEPTEMBER ADVENTURE AT THE WB™ ABU DHABI, CURIO COLLECTION BY HILTON

    Business

    Saudia to launch direct flights to Moscow starting October 2025

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook Twitter Instagram Pinterest
    • Privacy Policy
    • Terms & Conditions
    Thursday, August 28
    Facebook Twitter
    Middle East Daily
    • Home
    • News

      Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

      Legends Charity Game in Lisbon to raise millions for charity

      ECAE hosts third edition of the Universities Collaboration Forum

      J-PAL MENA AT AUC CELEBRATES FIVE YEARS OF EVIDENCE POLICYMAKING IN THE MIDDLE EAST AND NORTH AFRICA

      Khalifa Fund for Enterprise Development and 42 Abu Dhabi partner to host inaugural coding bootcamp ‘Piscine’ in Al Ain Region

    • Business

      Talabat hosts Academy X participants at its HQ

      Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

      PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

      Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

      National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

    • Technology

      Yango Group introduces the bilingual AI assistant Yasmina in Oman

      Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season

      Player Protection in the Spotlight at SBC Summit 2025

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Du and Huawei renew partnership to accelerate Emiratisation and digital talent development in UAE

    • Lifestyle

      Dubai’s rise as the global capital of branded residences: Documented by Provident

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Ultra comfort, from sleep to workout: Samsung Galaxy Watch8 Series now available for UAE pre-orders

      Yango Launches Enhanced Commuting Experience in Abu Dhabi and Sharjah with Transport Service

      Sony’s Ultimate Travel Tech Guide for a Smarter Summer

    Breaking News:
    • Talabat hosts Academy X participants at its HQ
    • Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4
    • PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally
    • Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign
    • Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University
    • National Finance & Injaz Oman partner to support youth entrepreneurial ambitions
    • Global Markets Stage at SBC Summit to Explore What’s Next for North America
    • Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications
    Middle East Daily
    Home » MENA Effie Thought Leadership Program returns to Dubai with bold conversations on media effectiveness
    Business

    MENA Effie Thought Leadership Program returns to Dubai with bold conversations on media effectiveness

    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp

    Dubai, UAE – May 2025 — NordStella, a community-driven powerhouse in event management and content-driven experiences, is set to host the MENA Effie Thought Leadership Program (TLP) on 14 May 2025 at the Conference Center, Dubai Knowledge Park, bringing together over 150 senior professionals from the region’s marketing, media, and advertising ecosystem for an afternoon of insights, analysis, and networking under the theme “Rethinking Media Effectiveness: Traditional, Digital, and Beyond.”

    As media channels diversify and consumer attention becomes increasingly fragmented, the ability to strike the right media mix has never been more critical. The MENA Effie TLP aims to explore the complex dynamics between traditional channels—TV, radio, and OOH—and digital platforms, including social media, YouTube, podcasts, and streaming, offering attendees a data-driven view into what truly drives brand visibility and conversions across the marketing funnel.

    The Dubai edition will feature expert speakers from Publicis Groupe, Snap, Anghami, Talabat, OSN, Rotana, Porsche, Warner Bros, Al Futtaim Automotive and many more. The curated agenda includes discussions on rethinking ROI in a new era of media measurement, the return of traditional media as a less cluttered space, and the power of emerging media formats. The day will conclude with a private screening of The Pursuit of Happyness, blending thought leadership with informal networking. Whether aligned with traditional, digital, or emerging platforms, attendees will gain strategic insights to shape effective media choices and navigate the region’s rapidly evolving marketing ecosystem.

    “The MENA region continues to evolve as one of the world’s most dynamic and diverse media landscapes. The MENA Effie Thought Leadership Program is our commitment to creating a platform where industry voices can come together to decode what effectiveness means in 2025 and beyond,” said Sahar Rafique, Managing Director at NordStella. “Our goal is to equip regional leaders with both perspective and practical tools to elevate their media strategies across channels.”

    With MENA media investments projected to reach $1.1 billion in 2025, the need to evaluate media impact through a regional lens has never been more urgent. The event offers marketers a rare opportunity to engage with actionable insights tailored to the region’s fast-changing consumer behaviour and digital infrastructure.

    The MENA Effie Thought Leadership Program is proudly supported by leading industry partners, including Snap, Kantar, Sherpa Communications, MKV Digital and many more.

    To reserve a seat and for more information, visit: https://menaeffie.com/tlp-dubai

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp

    Related Posts

    Business

    Talabat hosts Academy X participants at its HQ

    Business

    Warba launches “Your Coffee on Us” campaign in partnership with Kuwait Flour Mills at T4

    Business

    PUBG Mobile’s content creator initiative, the Next Star Global Creator Recruitment Program, launches globally

    News

    Al Jalila Foundation supports 60 organ transplant patients through “Your Donation Saves Lives” campaign

    Business

    Gulf Bank concludes successful participation in university admission fairs at Kuwait University and Abdullah Al-Salem University

    Business

    National Finance & Injaz Oman partner to support youth entrepreneurial ambitions

    Business

    Global Markets Stage at SBC Summit to Explore What’s Next for North America

    Business

    Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications

    Follow Us
    • Facebook
    • Twitter
    Top Posts
    Business

    CarbonSifr and Emirates Nature-WWF Unveil Strategic Collaboration Advancing Eco-Innovation in the UAE

    ● Alliance between the two climate action leaders to deepen public awareness around carbon footprints…

    Business

    SCAD Wins International Award For Excellence In Geospatial Applications

    The Statistics Centre – Abu Dhabi (SCAD) has been awarded the Special Achievement in GIS…

    Business

    Line Investments & Property SP LLC Triumphs with 21 Awards at MECS+R MENA 2024

    Line Investments & Property SP LLC, a prominent subsidiary of LuLu International Holding, proudly announces…

    Lifestyle

    BELL & ROSS I Launches BR 05 Artline Steel & Gold

    Launched in 2022, the Artline range offers, through the BR 05 urban collection, a strong…

    Business

    EDGE Group and Fincantieri Move to Jointly Develop Underwater Solutions

    Abu Dhabi, UAE / Trieste, Italy/ Paris, France: November 2024 – EDGE, one of the…

    Welcome to Middle East Daily, your daily dose of news and insights from the heart of the Middle East. Explore the latest headlines, delve into thought-provoking analysis, and engage with stories that define our region's narrative.

    Facebook Twitter
    Categories
    • Business (364)
    • Lifestyle (124)
    • News (130)
    • Technology (89)
    Top Insights
    Business

    Coworking spaces in luxury real estate developments driving demand in Ras Al Khaimah, according to leading developer

    Business

    New-look SBC Summit Malta Shows Strong International Appeal

    © 2025 Middle East Daily.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.