• Nouf Al-Mashaan: “Modern telecommunications networks have become a key driver of sustainability”
• “Shaping a future that goes beyond traditional connectivity to create lasting sustainability”
• “We continue to translate our environmental commitments into tangible initiatives and projects that deliver meaningful, long-term impact”
Marking World Environment Day, Ooredoo Kuwait, the leading provider of integrated telecommunications services and innovative digital solutions, has reaffirmed its unwavering commitment to sustainability as a core pillar of its corporate strategy. The company continues to transform its vision into tangible initiatives and projects that leverage cutting-edge digital technologies and innovation to generate positive environmental impact, build a digitally empowered society, and support the development of a sustainable national economy in line with the objectives of Kuwait Vision 2035.
Ooredoo Kuwait adopts a comprehensive sustainability framework built around a number of key pillars that support environmental protection and community development. The company believes that meaningful sustainable development is achieved through balancing environmental responsibility with the empowerment of Kuwaiti talent and the promotion of environmentally conscious practices across both the workplace and society at large.
As part of its ongoing commitment to environmental stewardship and climate action, Ooredoo continues to invest in advanced technologies and digital solutions that improve energy efficiency and reduce the carbon footprint of its operations. Recognising the vital role of the telecommunications and technology sector in supporting the transition towards a more sustainable economy, the company actively deploys smart technologies that optimise resource consumption and enhance operational efficiency across its business.
Commenting on the occasion, Nouf Musaed Al-Mashaan, Executive Director of Strategy and Corporate Affairs at Ooredoo Kuwait, said:
“Digital transformation and modern technologies have become some of the most powerful enablers of sustainability across industries. Telecommunications companies, and Ooredoo Kuwait in particular, are no longer simply providers of connectivity services. They have evolved into development partners that support both public and private sector efforts in intelligent resource management, contribute to smart city initiatives, and enhance the efficiency of economic and service sectors. This creates positive outcomes for the environment, society, and the national economy, while shaping a future that goes beyond traditional telecommunications and actively drives sustainability.”
Advancing Environmental Sustainability Through Technology
Ooredoo Kuwait continues to develop a highly advanced digital infrastructure powered by intelligent networks, artificial intelligence, and advanced analytics. These technologies enable continuous network monitoring and optimisation, helping improve energy efficiency while ensuring the effective management of data traffic and operational resources based on real-time demand. This approach minimises waste and enhances environmental performance.
The company is also continuing to invest in next-generation 5G technologies, which allow significantly greater volumes of data to be transmitted more efficiently than previous generations of mobile networks. This contributes to lower energy consumption per unit of data carried across the network. In parallel, Ooredoo regularly upgrades its infrastructure and deploys the latest energy-efficient technologies and equipment designed to reduce electricity consumption and support long-term sustainability objectives.
In addition, Ooredoo is actively exploring opportunities to expand the use of clean and renewable energy across its facilities and technical sites, supporting its long-term ambition to reduce carbon emissions and strengthen environmental sustainability.
Al-Mashaan noted that digital transformation has become one of the most effective tools for environmental protection. Digital services reduce reliance on paper-based processes, minimise the need for travel to access services, and enable organisations to adopt more efficient and sustainable operating models. By delivering advanced connectivity and innovative digital solutions, Ooredoo empowers both individuals and businesses to embrace more environmentally responsible practices.
The company also continues to promote circular economy principles through the responsible management of electronic devices and equipment, while supporting recycling initiatives and efforts to reduce electronic waste. These initiatives contribute to the preservation of natural resources and encourage a culture of responsible consumption.
These efforts align with Ooredoo Kuwait’s long-term vision of achieving net-zero emissions through the combination of digital innovation, operational excellence, and environmental responsibility, ensuring the delivery of world-class services while safeguarding the environment for future generations.
Artificial intelligence and advanced automation also play a growing role in the company’s network operations. These technologies enable real-time performance monitoring, data traffic analysis, dynamic resource allocation, and self-optimising network capabilities, alongside automated energy-saving features. Together, they help improve resource utilisation, proactively address network issues, and enhance both operational efficiency and environmental performance.
As part of its operational sustainability initiatives, Ooredoo continues to invest in solar-powered telecommunications solutions. Several remote sites are now supported by hybrid energy systems that partially rely on renewable energy sources, reducing dependence on conventional power while maintaining service reliability and minimising environmental impact.
The company is also expanding its 5G and 5G Advanced network footprint, with more than half of its data traffic now carried over these highly efficient networks. At the same time, legacy technologies are being phased out and replaced with more energy-efficient alternatives. The retirement of 3G services and the reallocation of associated spectrum resources represent a strategic step towards building a more energy-efficient network, maximising spectrum utilisation, and preparing the infrastructure for the accelerating demands of the digital future.
The impact of technology extends well beyond improving Ooredoo’s internal operations. Through Internet of Things (IoT) solutions and advanced NB-IoT technologies, the company enables organisations across various sectors to adopt smarter and more sustainable approaches to resource management and service delivery.
These solutions have empowered institutions to develop advanced applications for water metering, smart parking management systems, and other intelligent services that improve resource efficiency, reduce waste, optimise operations, and enhance public infrastructure and services. Such innovations support the development of smart cities and contribute to broader sustainable development goals.
These initiatives reflect Ooredoo Kuwait’s vision of embedding sustainability across every aspect of its operations. The company firmly believes that creating positive environmental impact is not solely dependent on major projects, but also on the cumulative effect of responsible daily decisions and operational practices that collectively contribute to a more sustainable future.
In conclusion, Ooredoo Kuwait emphasised that sustainability today extends far beyond emissions reduction and resource conservation. It is increasingly linked to digital innovation and smart technologies, which have become essential tools for building a more sustainable future for individuals, communities, and economies alike.
Through continued investment in innovation, digital infrastructure, and national talent, Ooredoo Kuwait remains committed to building a more prosperous and sustainable future for Kuwait and generations to come.