DUBAI: Al Naboodah Group and GWM announced the official launch of the all-new Jolion Max in the middle east. As the bold SUV in the segment, the Jolion Max offers class-beating space for passengers and cargo, making it the ideal choice for family daily use and weekend getaways. Purpose-built for modern drivers who expect more from every journey, it brings together innovation and practicality across five defining pillars: Design, Performance, Interior Comfort, Technology, and Safety.
The launch of the all-new Jolion Max was held at GWM’s newly opened flagship showroom on Sheikh Zayed Road, bringing together the leadership teams from the Saeed Juma Al Naboodah Group and GWM, alongside valued customers, media representatives and key influencers. Guests were introduced to the Jolion Max through its official unveiling and had the opportunity to explore its design, technology and key features.
Beautiful Inside and Out: Truly Stylish
The Jolion Max makes a bold statement with its modern, aerodynamic design.
Its dynamic exterior features an aero-inspired front grille and sleek LED headlights, creating a distinctive road presence. Inside, the cabin reflects a premium aesthetic with an integrated tech console, a dual-wing control screen design, and 3D ergonomic curved seats that prioritize both comfort and style.
High Performance, Low Consumption: Truly Powerful
Under the hood, the Jolion Max combines power with efficiency.
A 1.5T high-efficiency engine delivers a maximum net power of 174 HP and 270 N.m of torque, paired with a 7DCT wet dual-clutch transmission offering up to 96% efficiency. The SUV accelerates from 0 to 100 km/h in under 9 seconds, while maintaining a fuel consumption rate of just 7.3 L/100 km (WLTC).
Advanced fuel-saving technologies, including high-efficiency combustion, an optimized injection system, and a two-stage variable displacement oil pump, ensure optimal performance without compromising efficiency.
Sunny Bhat, Chief Operating officer for GWM Middle East, commented, “the launch of the Jolion Max marks an important milestone for GWM in the Middle East. Today’s customers are looking for more than just a vehicle – they want intelligent technology, everyday comfort, strong performance, and standout design, all in one affordable package. The Jolion Max delivers on all fronts, combining innovation with practicality in a way that truly resonates with the needs of drivers in this region. We are confident it will set a new benchmark in its segment.”
Smart Enjoyment: Truly Comfortable
The Jolion Max is designed as a sanctuary of space and comfort, setting a new benchmark for what a compact SUV can offer its occupants.
With a wheelbase of 2,710mm and an overall length of 4,590mm, the Jolion Max delivers segment-leading interior dimensions. Rear passengers of up to 180cm in height enjoy generous legroom, with over two fists of clearance between the knee and the front seatback. The second-row seating benefits from a fully flat floor, allowing three adults to sit side by side with complete comfort on longer journeys.
Cargo versatility is equally impressive. The trunk volume stands at 412L, expanding to 1,175L with the rear seats folded down, meaning a stroller, luggage, and camping gear can all be loaded together on a single trip.
Premium comfort features include a panoramic sunroof, electric tailgate, automatic air conditioning, and wireless fast charging, ensuring every journey is as relaxed as it is practical.
Intelligent and Easy: Truly Connected
The Jolion Max is packed with technology designed to keep drivers connected, in control, and entertained.
A 7+12.3-inch intelligent dual-screen setup provides seamless access to navigation, entertainment, and vehicle controls. A multifunction steering wheel paired with a column shift design ensures effortless command of every function.
One of the standout features in this segment is the vehicle’s advanced offline voice control system. Unlike many competitors that rely on a constant data connection, the Jolion Max’s voice assistant works without internet connectivity, allowing drivers to adjust climate settings, switch music, make calls, and control navigation simply by speaking. This makes for a truly hands-free, distraction-free experience on every drive, whether in urban traffic or on open roads with limited connectivity.
Remote start capability via the remote key fob further adds to everyday convenience, allowing drivers to pre-cool or pre-warm the cabin before entering the vehicle.
Safe and Confident: Truly Capable
Safety is built into every layer of the Jolion Max driving experience.
Advanced driver assistance features include an Intelligent Forward Collision Warning System, Blind Spot Monitoring System, and Vehicle Stability Control, working together to enhance driver confidence in all conditions. With four selectable driving modes and high-traction capability, the vehicle adapts seamlessly to varying road conditions, making every journey smoother and safer.
Value Beyond Expectation: Truly Accessible
Positioned as one of the most value-for-money small SUVs in the Middle East market, the Jolion Max brings premium features at an accessible price point. Features such as a panoramic sunroof, electric tailgate, wireless charging, offline voice control, and a 12.3-inch dual-screen setup are typically found in higher-segment models, yet the Jolion Max delivers all of these within its price segment, making premium accessible to everyone.
For young families and first-time buyers, it represents unmatched value for money in its category: big SUV space, high-tech features, and reliable performance, all within reach.
A New Standard for the Segment
With the launch of the Jolion Max, GWM continues to strengthen its presence in the Middle East by offering a vehicle that blends innovation, comfort, and performance in a highly competitive segment.
Designed for drivers who seek more from their everyday journeys, the Jolion Max sets a new benchmark for what a compact SUV can deliver.
The all-new Jolion Max is available for a test drive at GWM’s newly opened flagship showroom on Sheikh Zayed Road. Designed to deliver a seamless and immersive customer experience, the state-of-the-art facility enables visitors to explore the full GWM vehicle lineup and discover the brand’s latest technologies. Find out more here: www.gwmuae.com.