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Beauty spring cleaning starts with Benetint! Marie Kondo changed the way we think about clutter. The Japanese organizing expert built a global movement around keeping only the things that “spark joy,” inspiring millions to simplify their homes, wardrobes, and everyday lives. This spring, that same mindset is making its way into our beauty routines. As we swap heavy layers for lighter essentials and embrace a fresh start for the season, it’s the perfect time to declutter our makeup bags and focus on the products that truly earn their place. And if there’s one beauty product that sparks joy while doing the work of man

TikTok’s latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we’ve curated the ultimate lineup to help you recreate that “just stepped out into the December chill” glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather. Brows on a Winter Breeze For that feathery, brushed-up brow effect essential to the Cold Girl makeup look, reach for 24HR Brow Setter. This flexible-clear gel locks brow hairs in place through breezy December days, scarf moments, and festi