Author: Mahdeehassan

Dubai, UAE: MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai’s premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city’s residential market. Key Buyer Priorities The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as…

Dubai, UAE – Promofix, MENA’s fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. This milestone reflects the company’s commitment to driving digital transformation, enabling businesses…

Whether you’re off to a sunny beach destination, a tropical forest, or a buzzing city, having the right tech can make or break your trip. Traveling with Sony will ensure you get the best experience wherever your adventures take you. From enjoying total peace on long flights with the latest WH-1000XM6 noise-cancelling headphones, to their cooling REON Pocket Pro when you’re out and about in the city. Capture your memories with the ZV-E10 II vlog camera and blast your favorite tunes on the go with the portable sleek ULT FIELD 1 speaker. So, pack your bags, charge up, and get…

Dubai: Deliverect, a global ecosystem of on and off-premise solutions that empowers restaurants and retailers to sell anywhere and deliver everywhere, has partnered with Paymob, MENA’s leading financial services enabler. This collaboration sees Paymob listed on Deliverect Pay, enabling all restaurants in the Middle East to accept and process transactions seamlessly. With Paymob now integrated with Deliverect Pay, it will enable restaurants to use its payment gateway system for online orders on Deliverect Direct. Restaurants can benefit from its embedded payment experiences, enjoy swift access to their funds, higher acceptance rates, and receive dedicated account management support. Food and beverage outlets…

Manama, Bahrain: The Central Bank of Bahrain (CBB) has entered a strategic partnership with ARRAY Innovation, a local portfolio company of Bahrain Mumtalakat Holding Company, to accelerate its digital transformation initiatives. The partnership agreement was signed in the presence of HE Khalid Humaidan, Governor of the Central Bank of Bahrain, and HE Shaikh Abdulla bin Khalifa Al Khalifa, Chief Executive Officer of Mumtalakat, on the sidelines of the FS Horizons: Doubling Down on Digital event, hosted in collaboration with the Bahrain Economic Development Board. As part of the agreement, ARRAY Innovation will provide strategic advisory and professional services to the…

Abu Dhabi, United Arab Emirates – Ruya Partners, a leading private credit investment firm in the GCC, is pleased to announce the closing of a USD 15 million (SAR 55 Million) private credit investment in TruKKer Holding Limited, the largest digital freight and logistics platform across the Middle East, North Africa, and Central Asia. The transaction marks the sixth investment from Ruya Private Capital I, the firm’s flagship private credit fund. This financing will enable TruKKer to deepen its regional expansion, enhance technology capabilities, and further solidify its position as the region’s primary freight-tech platform. Backing a Regional Freight-Tech Champion Founded…

Dubai, UAE – Promofix, MENA’s fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. This milestone reflects the company’s…

Dubai: Brazen MENA, one of the 10 best PR agencies in the Middle East with offices in Dubai and Riyadh, today announces a bold new rebrand as it celebrates its milestone, 10-year anniversary. The rebrand sees the launch of the agency’s new, brand platform ‘B Ahead, B Brazen’ and reflects Brazen MENA’s evolution from PR agency to reputation consultancy and the best female owned in the Middle East . With a view to driving greater Visibility, Reputation and Impact for its clients, ‘B Ahead, B Brazen’ reflects a future-facing, client-first positioning, built around clear service specialisms. Created especially for the challenges brand’s face in today’s world –…

Ras Al Khaimah, U.A.E – Wynn Al Marjan Island, slated to open in early 2027 in Ras Al Khaimah, United Arab Emirates, has released the first details and images of Enclave – a new hallmark of Wynn’s platinum-standard hospitality with bespoke service, extraordinary amenities, and lavish accommodations high above the grandeur of the greater Wynn Al Marjan Island resort. Designed as an exceptionally rarefied address, Enclave is defined by its exclusivity and intimacy, with an elevated focus on privacy and intuitive service within an opulent world unto itself. Conceived as a supremely elegant, coastal mansion of rarefied tranquility and anticipatory service,…

Abu Dhabi, UAE – CFI, the region’s leading online trading provider, is proud to announce its new designation as the Official Online Trading Partner of Etihad Arena, the region’s premier entertainment destination located in the heart of Abu Dhabi. This landmark partnership marks a key step in CFI’s continued expansion across high-impact lifestyle and entertainment platforms, further strengthening its connection with diverse audiences across the region. Etihad Arena, on Yas Island, developed and owned by Miral, the leading creator of immersive destinations and experience in Abu Dhabi, and operated by Ethara, plays host to some of the world’s most iconic concerts,…